Website Optimization (WSO) Tips

Meta-Tag Generator

2006-08-17T22:23:00.000Z

A new tool we've just created on our new site, SiteToolCenter.com. For some reason it's showing quite far down the page so please scroll down - sorry about that :)

Followup to the Linking Tip Post

2006-07-24T03:11:00.000Z

It's been over 10 days since the linking tip post. Here's a screenshot of my earnings and as you can see the earnings are up and is stable. This is a prime example of how analysis of your existing links can help you increase your traffic, SERP rankings and earnings.

Copyright H.Hashi 2006 All Rights Reserved

PR Update

2006-07-13T23:41:00.000Z

This is a very quick post just to inform those of you who don't know - that there has been a PR update.

Linking Tip To Increase Traffic and Therefore Revenue

2006-07-13T16:31:00.000Z

This tutorial has been moved permanently to: Link Analysis

An Example of What AdSense Optimization Can Do

2006-06-27T18:54:00.000Z

This tutorial has been moved permanently to: AdSense Optimization Results

AdSense Optimization: Lesson 5 - AdSense Blending Tips

2006-05-22T16:14:00.000Z

This tutorial has been moved permanently to: AdSense Blending

AdSense Optimization: Lesson 4 - AdSense Color Customization

2006-05-15T23:58:00.000Z

This tutorial has been moved permanently to: AdSense Color

AdSense Optimization: Lesson 3 - Section Targeting

2006-05-15T00:25:00.000Z

This tutorial has been moved permanently to: Section Targeting

AdSense Optimization: Lesson 2 - Ad Tracking

2006-05-11T23:27:00.000Z

This tutorial has been moved permanently to: Ad Tracking

AdSense Optimization: Lesson 1 - Basic Ad Placement

2006-05-11T02:18:00.000Z

This tutorial has been moved permanently to: Basic Ad Placement

Google AdSense Introduction

2006-05-11T01:29:00.000Z

Background
Google AdSense is an advert publishing program run (obviously) by Google. It allows webmasters running sites of all sizes to monetize their site by placing simple text/image adverts on their website.

AdSense is a Pay Per Click (PPC) program, which means that the publisher gets paid every time one of their visitors click on the adverts. The actual amount paid varies depending on the advert.

How Does It Work?
First a webmaster will create a site. For an example let's say webmaster A creates a website on guitars. Once he has an established site with unique content, he can sign up to the Google AdSense program. If he gets approved, which most people do (unless a spammy site), he is given a piece of javascript coding that he can place into his webpages.

Once the code has been implanted into the pages of the website, and is published on the net, a bot from Google automatically spiders the pages within that site. The job of this bot is to determine what each page is about.

After the bot has spidered the website and all it's individual pages, Google AdSense will start to show relevent ads on each page. For example, as webmaster A has created a site on guitars, all his ads will be related to guitars.

In fact, it's much more detailed than this.

If one of the pages is about guitar lessons, the javascript code will show guitar lesson related adverts such as "Free Guitar Lesson" or "Learn to Play Guitar". Whereas if the page is about guitar music, then the javascript code will show adverts related to guitar music etc...

Where Do the Ads Come From?
As well as the AdSense program, which is for advert publishers, Google run a program called AdWords (discussed later). This program allow people/businesses to advertise for a fee.

So say webmaster B has a guitar shop site. He may decide to advertise using Google AdWords. He can set-up an advertising campaign, with a price of 10 cents per click and a maximum budget of 10 dollars a day.

Now as webmaster B is advertising a guitar shop site, there is a likelihood that his ad will show up on webmaster A's site. If someone clicks on that ad, webmaster B will be charged 10 cents. A proportion of this is taken by Google and the rest is given to webmaster A as payment for showing the ad.

Any Tips on AdSense?
Yes, lots. That's why I started this blog! We'll be discussing various aspects of Google AdSense such as placement, use of color, use of channels, tracking, testing and optimization etc...

One thing that I should say before we go on though. Make sure you read the Terms of Service (ToS)! Also do NOT under any circumstances click on your own ads or ask your friends/relatives/workmates to do so. It will most likely lead to you being banned from the Google AdSense program and therefore is not worth the hassle.

Any Tips on AdWords?
Again yes, lots. I'll be discussing AdWords in quite a lot of detail after I'm done discussing AdSense.

Copyright 2006 H.Hashi All Rights Reserved

WSO Tips Launched!

2006-04-29T20:37:00.000Z

Welcome to our new blog - "http://wsotips.blogspot.com".

As stated in our description, the aim of this blog is to provide you with tips on optimizing your Google AdSense (or similar services such as Expoactive) placement, as well as other general SEO topics.

We'll also discuss how to run successful Google AdWords campaigns.

We hope that this blog will be helpful for you and comments are always welcome.

Title:		The title of your webpage.
Author:		The individual who wrote the content.
Subject:		The subject of the page. E.g. Internet.
Description:		Description of the page content.
Classification:		Describe in even more detail.
Keywords:		Keywords related to the page.
Language:		E.g. English, Japanese, French etc...
Copyright:		Who has copyrights of the page.
Robots:		What should bots do.

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